Bradford Football Club Annual Ball 1885 Jazz Michelin advertised its rubber goods

Michelin advertised its rubber goods – at the time the tires were mostly made for carriages and bicycles – with an amazing series of posters which showed the Michelin Man and his famous quote Nunc est Bibendum – Now Is the Time for Drinking

menus and table-toppers were all used as marketing tools for restaurants and bars

The Trocadero

University of Rhode Island Quadrangles Magazine

and was probably used for marketing

Bradford Football Club Annual Ball 1885 Jazz Michelin advertised its rubber goodsThis 1885 menu illustrates how wealthy the northern English city of Bradford was at the end of the 19th century. Hence British playwright and poet T. S. Eliot's line from The Wasteland: "As one on whom assurance sits, as a silk hat on a Bradford millionaire." The rugby football club's annual ball was a real feast. Attendees were offered five different roasts, two pies, two boiled birds and the local Yorkshire ham. There was a choice of two great