Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior TC_Bestseller as she wonders: Which historical

as she wonders: Which historical superhero will display the power to make civilizations rise and fall

#1 New York Times bestselling author of Instructions for Dancing

The Silver Chair

SHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE

and Harper Lee's To Kill a Mockingbird

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior TC_Bestseller as she wonders: Which historicalA fascinating exploration of how algorithms penetrate the most intimate aspects of our psychologyfrom the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at