Rockmount Ranch Wear Blue/Pink Plaid Vintage Western Cowboy Poster stars Traditional tooling

Traditional tooling

This is a great value in our classic Sawtooth design

- Stylized smile pockets with arrow embroidery

Rockmount's exquisite genuine chenille embroidered western shirt is a work of art

Cotton gabardine

Rockmount Ranch Wear Blue/Pink Plaid Vintage Western Cowboy Poster stars Traditional toolingGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by "Papa Jack" to promote the Rockmount brand at retailers around the country. While researching his "Western Shirt" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly! As luck would have it, during the 2005 renovation