Selling the Dream: How to Promote Your Product, Company, or Ideas, and Make a Difference Using Everyday Evangelism Equinox Pub Writing for sweaty-palmed beginners and

Writing for sweaty-palmed beginners and seasoned execs alike

living on top of their burgeoning takeaway in Yorkshire

Weapons of Mass Destruction

Notable author and gardener Derek Fell has tried and tested thousands of varieties of vegetables

In this second volume It’s Easy to Cry

Selling the Dream: How to Promote Your Product, Company, or Ideas, and Make a Difference Using Everyday Evangelism Equinox Pub Writing for sweaty-palmed beginners andGuy Kawasaki's phenomenal success at Apple Computer and as a start up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for