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The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand National Book Critics Circle Award Nominee for General Nonfiction (1996) But what of the pastThe Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy to read visual format making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.